Apple Inc. is anticipated to launch a premium AI service named Apple Intelligence, with an estimated monthly fee of up to $20. According to Counterpoint Research analyst Neil Shah, the high development costs of AI technology are driving Apple to pass these expenses onto consumers.
Key points:
- Apple Intelligence could be priced between $10 to $20 per month.
- This new service might be integrated into Apple's existing service bundle, Apple One, which currently costs $19.95 per month and includes services like Apple Music, Apple TV Plus, Apple Arcade, Apple News Plus, and iCloud.
- The potential introduction of Apple Intelligence demonstrates Apple's confidence in AI technology and its strategic expansion within the service sector.
- If implemented, users will gain access to advanced and personalized AI services, reinforcing Apple's position in the tech services market.
This development has not been officially confirmed by Apple.